ABOUT TIE
At TIE Marketing Partners, we believe every life sciences brand has the power to forge meaningful, lasting connections—with healthcare professionals, patients, and stakeholders alike. As pioneers of Neuroimmersion Marketing™, we specialize in neuroscience-informed strategies that elevate engagement, influence clinical and commercial decision-making, and drive measurable impact across the healthcare ecosystem.
Grounded in innovation, creativity, and science-driven collaboration, TIE is fueled by a passion for excellence and outcomes that matter. With decades of experience in the pharmaceutical, biotech, medtech, and healthcare services sectors, we deliver cutting-edge solutions rooted in emotional resonance, cognitive science, and actionable insight—helping brands communicate with clarity, empathy, and impact.
Our mission is simple: To harness the power of neuroscience, creativity, and strategic insight to drive exceptional outcomes—advancing your brand across the healthcare landscape.
Our Approach: Science-Driven & Partnership-Focused
We don’t just work for you; we immerse ourselves in your scientific vision. Guided by the Neuroimmersion Marketing™ Framework, we take the time to understand your brand’s clinical identity, target audiences, and market goals. Our client-first approach ensures every solution is tailored to your strategic objectives, blending neuroscience principles with your unique value to deliver campaigns that resonate and drive adoption.
Beyond the Ordinary: Commitment to Transformation
At TIE Marketing Partners, we hold ourselves to groundbreaking standards. Our commitment to excellence isn’t just about results—it’s about driving healthcare transformation. We integrate neuroscience, data analytics, and creativity to deliver campaigns that are compliant, compelling, and aligned with your brand objectives. With meticulous attention to detail and a focus on measurable outcomes, we stand apart as a trusted partner in advancing innovation across life sciences.
Full-Spectrum Services: Strategy, Design, Activation, & Insights
From ideation to execution, we offer a full spectrum of services underpinned by the latest in neuroscience and healthcare marketing technology. Whether you need support developing a launch strategy, crafting compelling scientific assets, enhancing stakeholder engagement, or executing omnichannel campaigns, our team ensures flawless delivery. We pair these efforts with robust analytics to measure and optimize performance, turning data into actionable insights that amplify ROI and accelerate outcomes.
The Dream Team: Experts In Impact
At TIE Marketing Partners, we assemble a curated team of neuroscience-informed strategists, scientific storytellers, digital specialists, and meticulous project managers. Each member of our team is dedicated to ensuring your brand thrives, delivering results that exceed expectations. By combining expertise with purpose, we position your organization at the forefront of the life sciences industry, creating an enduring competitive edge.
THIS IS TIE
TRENTON Beriont
Chief Executive Officer
In my career of over 25 years, I’ve often been asked why I entered this field. The truth is simple—my passion lies in helping people achieve meaningful, measurable goals.
As a life sciences professional, I’ve had the privilege of collaborating with visionary thinkers, leading cross-functional teams, and delivering innovative solutions to complex industry challenges. My experience spans successful startups and strategic consulting for top pharmaceutical, biotech, and medtech organizations. I co-founded TIE, a boutique consultancy focused on actionable insights and execution for life sciences brands.
Throughout this journey, one principle has remained constant: listening. Listening to clients as they navigate market barriers. Listening to partners as they ideate breakthrough strategies. Listening to the market as it responds to innovation that truly makes an impact.
Every day I wake up, it’s a new opportunity for exploration, discovery, imagination, and innovation—what I call Imaginovation. I’m always thinking… “How can we do this better? Smarter? Differently?”
I don’t settle for the standard approach. That drive pushes me outside my comfort zone, challenging me to keep learning, experimenting, and evolving.
I began my career as a Creative Director over 30 years ago, leading design and campaign development for Fortune 100 brands. Since then, I’ve continued to explore across industries—especially life sciences—always learning and growing.
From pioneering the first digital reprint system for Dow Jones & Co., to advancing secure digital health communications and building our C.O.R.E.™ methodology, my passion for innovation has no boundaries.
ERIC Markowitz
President & Chief Innovation Officer
Let's connect & Ignite Your Brand's Journey!
Are you ready to unlock the power of Neuroimmersion Marketing™? At TIE Marketing Partners, we’re passionate about transforming life sciences marketing into impactful experiences that engage stakeholders and drive measurable outcomes. Contact us today to schedule a consultation and discover how our neuroscience-driven approach can elevate your brand across the healthcare ecosystem. Together, let’s build authentic connections, inspire informed decisions, and create a legacy that advances health.
Let’s take your brand to new heights!
OUR PAST SUCCESSES
Soared Past Expectations
Surpassing all projections, our client achieved a 138% growth surge—marking the most successful quarter in their 12-year life sciences journey.
Boosted Sales by 30%
With targeted commercialization strategies, our clients saw a 30% uplift in therapeutic sales, propelling revenue to new heights.
Streamlined Time to Market
We streamlined pre-launch execution to cut time-to-market by 25%, accelerating product availability and operational efficiency.
Unprecedented Overhead Reduction
Hold on to your hats! We delivered a 9,000% reduction in production overhead—freeing up critical resources for scaling R&D. (Not a typo!)
Supercharged Development Time
Our agile model and scientific insight drove a 43% acceleration in development cycles, keeping our clients ahead of the innovation curve.
Rapid Order and Fulfillment
Our operational revamp cut fulfillment timelines by 63%, enhancing stakeholder satisfaction across the care continuum.
Empowered Team Performance
Our strategic coaching elevated cross-functional team performance by 32%, cultivating a culture of excellence and innovation.
Expanded Margins
From 20% to 70%, we helped our client dramatically expand margins—maximizing profitability and supporting sustainable growth.